The 2025 Subaru Love Promise Customer and Community Commitment Award
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to our customers, our community, and the Subaru Love Promise.
The 2025 Subaru Love Promise Customer and Community Commitment Award recognizes elite Subaru retailer who provide an exceptional customer experience at every interaction with Subaru. These retailers have demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as environment, community, health, education, and pets.
Here at Subaru, we love our community as much as we love our vehicles and are committed to making a positive impact on the lives of all of our customers and neighbors.
What is the Subaru Love Promise?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us – by how we support each other, our customers, and our community. Together, we are committed to making the world a better place. \n\n The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day. \n\n What is the Subaru Love Promise Community Commitment? \n\n At Subaru, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is Brilliance Subaru dedicated locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.
Anderson Humane
Friends of the Fox River
Josephine Perry Elementary School
Food For Greater Elgin
Sherman Hospital Charitable Foundation
Love Promise Stories from Brilliance Subaru
Subaru and Brilliance Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
1,000 Miles to Home: A Journey of Rescue and Love - Kelly K
Since August 2021, Brilliance Subaru and Anderson Humane have shared a mission close to both of their hearts, giving animals the second chances they deserve. What began as simple “Rescue Dog of the Day” visits quickly grew into something extraordinary, unforgettable Mega Adoption events, life-saving beagle rescue missions, and countless moments of joy as families met their new best friends. This October, that shared journey reached a remarkable milestone: 1,000 adoptions. That’s 1,000 lives changed, 1,000 wagging tails, and 1,000 stories of love made possible through compassion and teamwork. To honor this incredible achievement, Brilliance Subaru proudly donated a brand-new transport van to help Anderson Humane continue their lifesaving work, ensuring even more animals find their way home safely. Here’s to the next 1,000 adoptions, and to the unbreakable bond between a dealership, a humane society, and a community that truly cares
From Lucky to Legendary: Fred’s Full-Circle Adoption Story - Kelly K
In June of 2022, Brilliance Subaru service technician Fred Saldana walked through the dealership’s “Road to Home” Adoption Event, a day that would change his life more than he could have imagined. Among all the wagging tails and hopeful faces, one small puppy was left waiting for a home as the event wound down. Fred had no intention of adopting that day, but something about the little pup tugged at his heart. He decided to take him home and named him Lucky, a name that turned out to be perfectly fitting. Lucky quickly became part of the family. He grew up alongside Fred, greeting him after long days in the service bay, and joining him on weekend adventures. Lucky was more than a pet; he was a reminder of how one simple, compassionate choice can bring so much joy and connection. Fast forward to October 2025, during Subaru Loves Pets Month. The dealership was once again filled with the happy chaos of wagging tails, volunteers, and families meeting their future companions. Fred stopped by the event during his workday, just to say hello to the Anderson Humane team and check out the dogs. But once again, fate seemed to have its own plans. As he walked by one of the play pens, Fred locked eyes with a lively, curious puppy who reminded him of Lucky in all the best ways. It was that instant connection, the same one he felt years earlier. Despite insisting he was “just looking,” Fred knew almost immediately that he couldn’t leave without his new four-legged friend. What Fred didn’t realize at that moment was that this adoption would mark something extraordinary. His decision to bring home another rescue made his pup the 1,000th adoption through the partnership between Brilliance Subaru and Anderson Humane, a milestone representing over four years of teamwork, compassion, and hundreds of second chances. To celebrate this full-circle moment, the Brilliance Subaru team surprised Fred with a $1,000 gift card to help him build a backyard fence for his growing furry family, a small token of appreciation for his role in such a meaningful milestone. Fred’s story captures the heart of Subaru’s mission and the spirit of the Brilliance Subaru community: that every act of kindness, no matter how small, can make a lasting impact. From the first time he met Lucky to this unforgettable adoption years later, Fred reminds us all that sometimes, the pets we rescue end up rescuing us right back.
A Thousand Second Chances: Celebrating Our Biggest Milestone Yet! - Kelly K
1,000 Adoptions—and Counting! On October 4th at our Road to Home Mega Adoption Event, Brilliance Subaru and Anderson Humane officially reached a huge milestone — 1,000 adoptions since our partnership began! 🐾 That’s 1,000 second chances, wagging tails, and happy families. 💙 Thank you to everyone who helped make this journey possible — here’s to the next thousand! How it started (2021) → How it’s going (1,000+ lives changed) In 2021, Brilliance Subaru and Anderson Humane teamed up with a simple promise: open more doors—and car doors—for animals who need them most. What began as a handful of meet-and-greet events has grown into a community movement powered by adopters, fosters, volunteers, and our amazing staff. The journey: big hearts, bigger adventures Beagle rescues: From multi-stop rescue caravans to joyful “freedom rides,” our beagle saves have become legendary—ears flapping, tails thrumming, and new beginnings all around. Kitten fostering: Tiny paws, big impact. Our foster families and volunteers stepped up season after season to bottle-feed, socialize, and prepare kittens for loving homes. Mega Adoption Events: “Road to Home” became a calendar staple—high-energy, high-hope days where dozens of pets meet their people and drive off into their next chapter. Rescue Dog of the Week at Brilliance Subaru: Every week, our showroom transforms into an adoption spotlight, giving shy sweethearts and goofy go-getters the stage they deserve. What 1,000 means A thousand adoptions isn’t just a number. It’s couches claimed, backyards explored, road trips taken, and families made whole. It’s kids learning gentleness, seniors finding companionship, and shelters opening space for the next animal in need. It’s our community showing up—again and again—to say “yes.” “Every pet adopted changes two lives: the one going home and the one who gets the open kennel next.” Thank you, team “yes” To the adopters who chose rescue, the fosters who lost sleep to gain trust, the volunteers who lugged crates and cleaned kennels, the Anderson Humane team who never stops, and the Brilliance Subaru family who truly lives Subaru Loves Pets®—thank you. Your kindness turns keys and opens hearts. On the road to the next thousand We’re just getting started. Keep an eye on our channels for upcoming Road to Home events, weekly Rescue Dog of the Week spotlights at the dealership, and seasonal foster needs (kitten season always sneaks up!). If you’ve been thinking about adopting, fostering, or sponsoring—this is your sign. Adopt. Foster. Volunteer. Share. Together, let’s make the next thousand happen even faster.
A Purr-fect Surprise in Service - Kelly K
During a routine maintenance check at Brilliance Subaru, Service Technician Dan Paul heard something unusual—a faint meow coming from under the hood of a customer’s vehicle. Following the sound, Dan carefully opened the engine compartment and found a tiny kitten tucked away inside, scared but safe. Without hesitation, Dan gently rescued the kitten and made sure it received immediate care from our friends at Anderson Humane, who gave the little one a clean bill of health. But the story didn’t end there—Dan decided to give the kitten a forever home himself. What started as an ordinary day in the service bay turned into something truly extraordinary: a story of compassion, quick thinking, and a new friendship that proves kindness can show up anywhere—even inside an engine. ❤️🐱
Driving Change, One Swing at A Time - Kelly k
At Brilliance Subaru, giving back is part of who we are—and we’re proud to once again serve as a Presenting Sponsor for Food for Greater Elgin’s Chip in for Hunger golf outing on Monday, September 8th at Bowes Creek Country Club. This incredible event supports Food for Greater Elgin’s mission to provide fresh, nutritious food to families in need right here in our community. With more than 150,000 people served annually—including thousands of children—their work is more vital than ever. We believe in showing up for our neighbors, not just as a dealership, but as a true community partner. From Pallet to Palate to Chip in for Hunger, we’re honored to stand alongside Food for Greater Elgin in their efforts to fight hunger and spread hope. If you're hitting the course with us, get ready for a day full of golf, good food, and giving back—with exciting touches like a helicopter ball drop, on-course contests, and an evening celebration to wrap it all up. Let’s chip in together—and make a difference that reaches far beyond the fairway.
Brilliance Subaru Teams Up with House of Restoration to Support Local Community - Joshua S
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Elgin, this is a harsh reality. Helping others strengthens communities, which is why Brilliance Subaru is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like Brilliance Subaru have helped nearly 900,000 children and adults in urgent need. On 01/18/2025, Brilliance Subaru donated 120 shoes/socks to House of Restoration. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
Brilliance Subaru Loves to Care - Kelly K
This past June, in honor of Subaru Loves to Care month, Brilliance Subaru was proud to continue our partnership with The Leukemia & Lymphoma Society (LLS). In its 10th year, this initiative reflected our shared commitment to supporting those affected by blood cancers. Subaru of America was honored to be the largest automotive donor to LLS, helping bring comfort and hope to patients across the country. As part of this heartfelt effort, our team visited Advocate Sherman Hospital to deliver 80 blankets to individuals undergoing cancer treatment—small tokens of care to remind them that they were not alone.
Who Saved Who? - Kelly K
This month, we had the honor of welcoming Javi, a 3-month-old Chihuahua/Yorkie mix, as our Rescue Dog of the Day at Brilliance Subaru, thanks to our partnership with Anderson Humane. Every Tuesday and Friday, we host 3–5 adoptable pups at the dealership as part of our mission to help 1,000 rescue animals find forever homes by June. Javi was the tiniest of the group—just 2 pounds! But don’t let his size fool you—his energy and charm filled the room. He confidently played with the bigger dogs and won hearts with his adorable personality. It didn’t take long for Brilliance Subaru Internet Sales Manager, Stephanie, to fall for him. She saw something special in Javi’s bold and bright spirit and felt an instant connection. Stephanie had been looking for a sign to begin a new chapter of adulthood—and in Javi, she found it. After his second visit to Brilliance Subaru, She made it official and adopted Javi. The bond was immediate, and her heart felt full. Sometimes, it’s not just about giving a dog a home—it’s about finding the missing piece you didn’t know you needed.
Brilliance Subaru Loves the Earth - Kelly K
Brilliance Subaru proudly partnered with the Arbor Day Foundation and Anderson Humane Wildlife to celebrate Earth Day with a meaningful and educational event. Held in the dealership's dog park, the day featured a tree giveaway, with the Arbor Day Foundation providing trees native to the area to support local reforestation efforts. Adding to the excitement, Anderson Humane brought along Wanda the Groundhog and Isabelle the Opossum—two incredible animal ambassadors who helped celebrate the day while highlighting the vital role wildlife plays in maintaining a healthy ecosystem. It was a joyful and beautiful day filled with learning, community, and a shared commitment to the planet.
From Pallet to Palate! - Kelly K
During the Share the Love event from November to January, Brilliance Subaru raised an impressive $19,000 for Food For Greater Elgin, a vital food pantry that provides food security to more than 3,000 families in the Elgin community each month. As the presenting sponsor of Pallet to Palate, Brilliance Subaru is proud to be the presenting sponsor to this vibrant culinary event, where professional chefs showcase their favorite creations, offering guests the chance to sample an array of delicious small bites while enjoying live music and exciting prize drawings. All proceeds will be directly benefiting Food For Greater Elgin’s crucial mission during this time of unprecedented need. This lively gathering is not only a celebration of great food but also an invaluable opportunity to connect with fellow community leaders. Come join Brilliance Subaru and Food For Greater Elgin on April 28th, go to https://foodforgreaterelgin.org/ to learn more!
