The 2025 Subaru Love Promise Customer and Community Commitment Award
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to our customers, our community, and the Subaru Love Promise.
The 2025 Subaru Love Promise Customer and Community Commitment Award recognizes elite Subaru retailer who provide an exceptional customer experience at every interaction with Subaru. These retailers have demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as environment, community, health, education, and pets.
Here at Subaru, we love our community as much as we love our vehicles and are committed to making a positive impact on the lives of all of our customers and neighbors.
What is the Subaru Love Promise?
Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.
How is Brilliance Subaru dedicated locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.
Anderson Humane
Friends of the Fox River
Josephine Perry Elementary School
Food For Greater Elgin
Sherman Hospital Charitable Foundation
Love Promise Stories from Brilliance Subaru
Subaru and Brilliance Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Driving Change, One Swing at A Time - Kelly k
At Brilliance Subaru, giving back is part of who we are—and we’re proud to once again serve as a Presenting Sponsor for Food for Greater Elgin’s Chip in for Hunger golf outing on Monday, September 8th at Bowes Creek Country Club. This incredible event supports Food for Greater Elgin’s mission to provide fresh, nutritious food to families in need right here in our community. With more than 150,000 people served annually—including thousands of children—their work is more vital than ever. We believe in showing up for our neighbors, not just as a dealership, but as a true community partner. From Pallet to Palate to Chip in for Hunger, we’re honored to stand alongside Food for Greater Elgin in their efforts to fight hunger and spread hope. If you're hitting the course with us, get ready for a day full of golf, good food, and giving back—with exciting touches like a helicopter ball drop, on-course contests, and an evening celebration to wrap it all up. Let’s chip in together—and make a difference that reaches far beyond the fairway.
Brilliance Subaru Teams Up with House of Restoration to Support Local Community - Joshua S
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Elgin, this is a harsh reality. Helping others strengthens communities, which is why Brilliance Subaru is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like Brilliance Subaru have helped nearly 900,000 children and adults in urgent need. On 01/18/2025, Brilliance Subaru donated 120 shoes/socks to House of Restoration. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
Brilliance Subaru Loves to Care - Kelly K
This past June, in honor of Subaru Loves to Care month, Brilliance Subaru was proud to continue our partnership with The Leukemia & Lymphoma Society (LLS). In its 10th year, this initiative reflected our shared commitment to supporting those affected by blood cancers. Subaru of America was honored to be the largest automotive donor to LLS, helping bring comfort and hope to patients across the country. As part of this heartfelt effort, our team visited Advocate Sherman Hospital to deliver 80 blankets to individuals undergoing cancer treatment—small tokens of care to remind them that they were not alone.
Who Saved Who? - Kelly K
This month, we had the honor of welcoming Javi, a 3-month-old Chihuahua/Yorkie mix, as our Rescue Dog of the Day at Brilliance Subaru, thanks to our partnership with Anderson Humane. Every Tuesday and Friday, we host 3–5 adoptable pups at the dealership as part of our mission to help 1,000 rescue animals find forever homes by June. Javi was the tiniest of the group—just 2 pounds! But don’t let his size fool you—his energy and charm filled the room. He confidently played with the bigger dogs and won hearts with his adorable personality. It didn’t take long for Brilliance Subaru Internet Sales Manager, Stephanie, to fall for him. She saw something special in Javi’s bold and bright spirit and felt an instant connection. Stephanie had been looking for a sign to begin a new chapter of adulthood—and in Javi, she found it. After his second visit to Brilliance Subaru, She made it official and adopted Javi. The bond was immediate, and her heart felt full. Sometimes, it’s not just about giving a dog a home—it’s about finding the missing piece you didn’t know you needed.
Brilliance Subaru Loves the Earth - Kelly K
Brilliance Subaru proudly partnered with the Arbor Day Foundation and Anderson Humane Wildlife to celebrate Earth Day with a meaningful and educational event. Held in the dealership's dog park, the day featured a tree giveaway, with the Arbor Day Foundation providing trees native to the area to support local reforestation efforts. Adding to the excitement, Anderson Humane brought along Wanda the Groundhog and Isabelle the Opossum—two incredible animal ambassadors who helped celebrate the day while highlighting the vital role wildlife plays in maintaining a healthy ecosystem. It was a joyful and beautiful day filled with learning, community, and a shared commitment to the planet.
From Pallet to Palate! - Kelly K
During the Share the Love event from November to January, Brilliance Subaru raised an impressive $19,000 for Food For Greater Elgin, a vital food pantry that provides food security to more than 3,000 families in the Elgin community each month. As the presenting sponsor of Pallet to Palate, Brilliance Subaru is proud to be the presenting sponsor to this vibrant culinary event, where professional chefs showcase their favorite creations, offering guests the chance to sample an array of delicious small bites while enjoying live music and exciting prize drawings. All proceeds will be directly benefiting Food For Greater Elgin’s crucial mission during this time of unprecedented need. This lively gathering is not only a celebration of great food but also an invaluable opportunity to connect with fellow community leaders. Come join Brilliance Subaru and Food For Greater Elgin on April 28th, go to https://foodforgreaterelgin.org/ to learn more!
Everyone deserves luxury treatment - Kelly K
When Justin was selling a new Crosstrek, the car wash had broken down and we could not apply the permaplate or get the car clean from salt. (or so we thought). Paul K, our Lead Porter, hand washed the car, applied the protective coating and then hand washed it again to seal the coating on the paint. The customers were from the Philippines and purchasing their 1st vehicle ever. They could not afford one in their country, but being in America were able to buy a Subaru. Something "only the wealthy drive in the Philippines". It was a special moment and they felt taken care of. Kudos to Paul for making that happen.
Pups heal hearts - Kelly K
Sales associate Damian had spent 15 wonderful years with his loyal beagle, a companion who had been by his side through countless milestones. When his beloved dog passed away, it left an immense void in his heart and within his family. The loss was overwhelming, and while they all cherished the memories, the pain was still fresh. They weren’t ready to bring another dog into their home just yet—they needed time to heal. One afternoon at Brilliance Subaru, where Damian worked, the dealership hosted its usual “Rescue Dog of the Day” event, partnering with a local shelter to showcase adoptable dogs. It was something Damian had always supported, but that day, he wasn’t expecting to meet a dog that would change his life. the adoptable pet that was there was a three-month-old Australian Shepherd mix named Sawyer. With his bright eyes and wagging tail, Sawyer radiated warmth and affection, drawing Damian in instantly. The moment they met, it was as if the little pup had been waiting just for him. Damian hadn’t planned on bringing home another dog so soon, but sometimes the best things in life come unplanned. He knew in his heart that Sawyer was meant to be part of his family. That evening, Damian introduced the puppy to his family. Though they were still mourning the loss of their beloved beagle, they welcomed the new addition with open arms. As they got to know the playful and loving pup, they decided to rename him Oakley after learning he had come from Oklahoma. While the pain of losing their longtime companion hadn’t disappeared, Oakley brought joy, laughter, and a fresh start to their home. His boundless energy and affectionate nature helped them heal in ways they hadn’t expected. Some dogs come into our lives when we need them most, even when we don’t realize it. For Damian and his family, Oakley was more than just a new pet—he was a reminder that love and companionship have a way of finding us again, even after loss.
Brilliance Subaru Loves to Help - Kelly K
Brilliance Subaru team spent the day in Elgin with the amazing folks from House of House Of Restoration Community Outreach. Brilliance Subaru was able to partner up with Operation Warm through the Subaru Loves to Help program to bring over 100 shoes and socks for kids looking for new kicks. Thank you House of Restoration for always being so welcoming to the Subaru crew. We are always so grateful to make a difference with folks who make a difference every single day!
Another Day, Another Dog Adoption! - Kelly K
Martyna, one of Brilliance Subaru's receptionists, was heartbroken. Her 16-year-old Shih Tzu, was losing strength, and the thought of saying goodbye left her devastated. One gloomy day, she walked into Brilliance Subaru feeling utterly down. But everything changed when Tig, a 3-month-old Cattle Dog mix, bounded into the room during one of Brilliance Subaru's rescue dog of the day from Anderson Humane. His playful energy and wagging tail immediately lifted her spirits. The two spent the day together, and by evening, Martyna knew she couldn’t let him go. She took Tig home that night, and he became part of her family. While her old pup will always hold a special place in her heart, Tig has brought new joy and hope into Martyna’s life. We couldnt be happier for Martyna and Tig!
