The 2019 Subaru Love Promise Customer Commitment Award

We've been nationally recognized for our dedication to our customers and the Subaru Love Promise.

We're honored to receive the 2019 Subaru Love Promise Customer Commitment Award. This award nationally recognizes Subaru retailers who demonstrate excellence in all areas of customer-focused performance. It highlights exceptional customer service that builds lifelong relationships with Subaru owners.

The 2019 Subaru Love Promise Customer Commitment Award

What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated over $28 million to the ASPCA and through Subaru Loves Pets has helped support the rescue, transport, adoption and well-being of over 230,000 animals across the country. 


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Since 2018, Subaru has partnered with TerraCycle.  Participating Subaru retailers collect hard-to-recycle trash that was headed to local landfills. We collect approximately 2 tons of this hard-to-recycle trash monthly, which will be converted to furnishings and other usable items and donated locally.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Since 2015 Subaru, in partnership with the American Association for the Advancement Science, donated over 277,600 award-winning science books.  In addition, through our partnerships with Staples and we supported teachers and students with donations of S400,000 in gift cards and school supplies. 


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

In 2020, Subaru and its retailers made a donation to Feeding America to provide 50 million meals to help feed people in need during the COVID-19 crisis,* making meals available at 199 local food banks across the country.
*$1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks. 


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Since 2016, Subaru and its retailers have partnered with the Leukemia & Lymphoma Society (LLS) to donate over 167,000 blankets and 21,500 arts & crafts kits and reached nearly 150,000 patients in more than 780 hospitals nationwide. 

How is Brilliance Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Friends of the Fox River
Greater Elgin Food Bank
Sherman Hospital Charitable Foundation
 Subaru Love Promise Heart

Love Promise Stories from Brilliance Subaru

Subaru and Brilliance Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Advocate Sherman Hospital Delivery 06-26-19  –  Michelle M

On June 26, 2019, the Illinois Chapter of The Leukemia & Lymphoma Society and Brilliance Subaru had the pleasure of delivering 80 blankets to Advocate Sherman Hospital as part of the Subaru Loves to Care program. These comforting gifts were accompanied by personalized messages of hope written by the customers and staff of Brilliance Subaru. This incredible act of generosity was gratefully received by the Sherman staff who were thrilled to join us in distributing these comforting gifts to their patients. LLS is proud to partner with Subaru to spread hope, love and warmth to those fighting cancer, across the country and right here in the Elgin, IL community. Many thanks to everyone who participated, particularly Jim and his team from Brilliance Subaru, and Stephanie, Carla, and Lauren from Advocate Sherman Hospital. We appreciate all your support of the LLS mission to cure blood cancers and improve the quality of life of patients and their families. Thank you all for making it such a memorable day.

Breast Cancer Awareness and Prevention  –  Jennifer B

During the month of October, Advocate Sherman Hospital and Brilliance Subaru partnered to make strides against breast cancer. Friends of the hospital, staff and patients were invited to test drive a new Subaru at Brilliance Subaru and have a $50 donation made to the Advocate Sherman Breast Cancer and Awareness Prevention Fund. On November 14, Brilliance Subaru presented a check for $5000. Pictured from right to left are Janeen Bazan, Oncology Nurse Navigator, Advocate Sherman Hospital, Kari Weisenberger, Coordinator of Radiation Therapy, Advocate Sherman Hospital, Carla Carbajal, Program Manager CALP & Oncology Services, Advocate Sherman Hospital, Cindy Laudermilk, Sales Associate, Brilliance Subaru and Donna King, Sales Associate, Brilliance Subaru.

Advocate Sherman Hospital Blanket Donation  –  Jennifer B

Advocate Sherman Hospital and Brilliance Subaru partnered with the Leukemia & Lymphoma Society to assist Elgin area cancer patients. Brilliance Subaru donated 150 warming blankets to be used by patients undergoing treatment at Advocate Sherman Hospital's cancer treatment center.

Brilliance Subaru Help's Parkview Elementary  –  Jorge A

Parkview Elementary in Carpentersville, IL and Brilliance Subaru in Elgin, IL partnered in the Subaru Loves to Learn program. Brilliance Subaru donated 250 books to be used by students at Parkview. Additionally, Brilliance Subaru donated a $500 gift card to be used to provide school supplies to students in need.

Brilliance Subaru Fights Hunger  –  Michelle F

Brilliance Subaru has made a profound difference in the lives of thousands of people faced with food insecurity in the communities of Elgin, South Elgin and East Dundee. On April 15th, 2016 the dealership presented Food For Greater Elgin (FFGE) with a $23,000 check raised through their Share the Love Campaign. The funds will help stabilize the lives of more than 1,150 families. Brilliance associates visited Food For Greater Elgin before launching the annual Subaru Share the Love Campaign to gain a clear understanding of the organization and the work it carries out. In its grocery store environment, FFGE serves more than 1,200 unique households per month, equating to nearly 6,000 individuals of whom almost half are children.