The 2022 Subaru Love Promise Customer and Community Commitment Award

The 2022 Subaru Love Promise Customer and Community Commitment Award

We've been nationally recognized for our dedication to our customers, our community, and the Subaru Love Promise.

We're honored to receive the 2022 Subaru Love Promise Customer and Community Commitment Award. This award nationally recognizes elite Subaru retailers who provide an exceptional customer experience at every interaction with Subaru. These retailers have also demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as the environment, community, health, education, and pets.


What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

How is Brilliance Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Anderson Humane

Friends of the Fox River

Bleeding Heart Dog Toy Company

Food For Greater Elgin

Sherman Hospital Charitable Foundation

Did Brilliance Subaru go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.

Love Promise Stories from Brilliance Subaru

Subaru and Brilliance Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

The experience of a lifetime, from Kill Shelter to Mega Adoption Event - Kelly K

Brilliance Subaru has been working with Anderson Humane by bringing rescue dogs to Brilliance every Tuesdays and Fridays where they can get more exposure for adoption. Our guests get to interact with these dogs, and learn about the adoption initiatives. Brilliance received an opportunity to see the amazing work that Anderson Humane, Happy Paws and 3 Girls rescue do and went down to Oklahoma to meet them. First, Brilliance Subaru had an opportunity to meet the amazing “Rescue Warriors.” The Rescue Warriors include the staff at Anderson Humane, Happy Paws, and 3Girls shelters. Our dealership’s staff joined the Rescue Warriors on a multi-day journey to Oklahoma to rescue over 100 animals. The first rescue warriors the Brilliance team met were Kate and Jon Paris, who are the backbone of Happy Paws rescue in Checotah, Oklahoma. They have been running this shelter for over 20 years and have saved so many lives. This couple has had over 35,000 dogs spayed/neutered since 2013 and have a low cost clinic to help save even more dogs. The Brilliance team learned so much about the importance of getting animals spayed/neutered, they even joined the mass spay/neuter day and got to meet so many animals. Kate Paris stated that there is an overpopulation of dogs in their area and this is the only way to keep the dogs welfare in higher spirits. Kate and Jon will never let anything stop them from rescuing these pups! Then, Brilliance Subaru team had the opportunity to meet Mitizi Burkhart and Angela Meek who run 3 Girls rescue. They started their shelter in 2013 and have given everything to saving animals' lives. The two women run the entire rescue with a few volunteers but they have also saved so many lives. They fight everyday to make sure every dog has a home! Mitizi actually took some of the Brilliance Subaru team to 21 rescue dogs from the pounds and showed them the process of the dogs' first intake day. They learned what the first steps are in determining the animals' health and whether they were ready to be transported to Anderson Humane! After meeting the two rescues, Brilliance Subaru had the chance to do a full transport with Anderson Humane to Happy Paws in Oklahoma and back to Elgin, IL in a weekend. The Anderson Humane and Brilliance Subaru teams headed down, and got up the next day at 5:00 AM to transport 51 dogs to Anderson Humane. This experience was eye opening, humbling, and the Brilliance Subaru team was grateful for the opportunity to transport these animals across the Midwest to find better homes! Finally, after 10 Brilliance Subaru families fostered liters of puppies for three weeks, Brilliance Subaru had a mega adoption event with Anderson Humane at the Brilliance Subaru dog park. The adoption event was scheduled for June 4th and June 5th with over 100 puppies, some adult dogs, and kittens. But within the first four hours of the first day, every puppy was adopted! We even had to bring more dogs to the event from the shelter to be adopted. After both days, 156 animals found forever homes. The Brilliance Subaru team was grateful to be included in the full process of first seeing dogs in kill shelters to seeing them get into a car with their new forever family. After this full experience, Brilliance Subaru wants to be Anderson’s best volunteers and we are incredibly thankful for all of the amazing work that they do!

Anderson Humane

Brilliance Subaru Helps Anderson Humane Bring 91 Beagles Home - Kelly K

Around midnight on August 8, four vehicles pulled into Anderson Humane’s main shelter in South Elgin, carrying eight weary humans and 91 dazed beagles. It was the end of a nearly 800-mile journey from Virginia, but the beginning of a hopeful new future for the dogs The 91 dogs were a portion of the 4,000 beagles recently rescued from Envigo, a research and breeding facility in Virginia. When U.S. Department of Agriculture officials found dozens of violations of federal regulations there, which left the dogs ill, injured, underfed, and even dead, a federal judge approved their rescue and rehoming. The leadership of Brilliance Subaru of Elgin, an ongoing and valued partner of Anderson Humane, drove one of the vans—their own. “We want to provide any assistance we can for this amazing organization. It was an incredible honor to be asked to participate in this adventure,” said Kevin Keefe, owner of Brilliance Subaru. Jim Daluga, the dealership’s General Manager, made the nearly 30-hour round trip with Kevin and is even fostering one of the beagles. When the transport arrived at Anderson Humane’s main shelter, over 60 staff and volunteers were waiting. These dogs have never learned how to walk on a leash and had to be carried everywhere. Jim and Kevin, along with the Anderson Humane volunteers and staff, unloaded the dogs from the vans and carried them to fenced-in areas so they could stretch their legs before settling in for their last night in a facility. Early Tuesday morning, staff and volunteers again swarmed the shelter, carrying dogs one-by-one through the intake process. The dogs received any needed vaccines and microchips and were each finally given a name to replace the numbers they had been known by, tattooed inside their ears. Anderson Humane President and CEO Beth Foster addressed the first batch of fosters, explaining they had been given all male beagles between 6 and 18 months old. “These beagles haven’t been on this earth long, but that life has been scary. People haven’t always been good to them,” she said. “They are starting over now, and you are the beginning of that.” Anderson Humane is so thankful for the support readily given by Brilliance Subaru. They jumped to help the animal welfare organization when the call came to utilize one of their vans. Because of their willingness to help, more beagles were given a fresh start. Kevin and Jim, along with the entire team and Brilliance Subaru, truly embody the Subaru Loves Promise. It has literally taken them across the country in support of Anderson Humane. Learn more about Anderson Humane’s efforts to save the beagles at

Anderson Humane

From Pound to Brilliance Subaru, Kelly Keefe sees her dog again - Kelly K

In the first week of May two members of the Brilliance Subaru team, Kelly Keefe and Lauri Cavin, received the opportunity to meet 2 different animal rescues in Oklahoma with Anderson Humane. The two rescues were 3 Girls Rescue and Happy Paws rescue. While they were visiting with 3 Girls rescue, the Brilliance Subaru team went to 3 different pounds to pick up dogs that were supposed be euthanized that day. At the first pound, Kelly Keefe fell in love with a Redbone Coonhound mix and Kelly got the opportunity to bring the dog outside to the grass and truly bonded with her. After their trip to Oklahoma, Kelly never got to see the sweet pup again. Then, on Monday August 1st, Lauri Cavin got an email that the Dog of the day at Brilliance Subaru will be a sweet dog named Kelly. When we saw the picture of her biography, it was the dog that Kelly saved at the Pound and 3 Girls Rescue named the pup after the Brilliance Subaru team member. On Tuesday August 2nd, Kelly and Kelly finally got to reunite! Kelly the dog got to play at Brilliance Subaru Park, meet more of the Brilliance Subaru team, and play with Kelly the human. Kelly the dog is still up for adoption and she is the sweetest girl in the whole world! You can go to

From Pound to Brilliance Subaru, Kelly Keefe sees her dog again

Brilliance Subaru Brings Love and Hope to Cancer Patients - Shelby W

On June 28th, 2022, the Advocate Sherman Cancer Institute at Advocate Sherman Hospital in Elgin, IL received 80 blankets and 25 arts & craft kits for their patients provided by the Brilliance Subaru team and the Leukemia & Lymphoma Society's Illinois Region Chapter. These comforting gifts were also accompanied by personalized message of hope cards written by customers and staff of Brilliance Subaru. Items like these show support and love to Advocate Sherman Cancer Institute's patients as they navigate their diagnosis and treatment journey. Many thanks to everyone at Brilliance Subaru and the Advocate Sherman Cancer Institute for supporting LLS's mission to cure blood cancers and improve the quality of life to patients and their families.

Leukemia and Lymphoma Society
Brilliance Subaru Brings Love and Hope to Cancer Patients

Salesman helps save Red Tail Hawk - Kelly K

Scott Hembrough, one of our sales associates at Brilliance Subaru, saved a wild Red Tail Hawk and has a great story to tell. June 23rd was a wild day. At 6:00 AM, Scott went to let his dog, Willis, out and feed the birds. As he was starting out to feed the birds, Willis charged over towards the garage and there was a great big hawk just sitting there. He got Willis and put him inside and this entire time the bird would not fly away. After hours of trying to figure out what to do, hearing the mom or dad making hawk noises in the tree in our yard which has had the hawk nest for years. Nothing happened. He reached out to a local animal control, and their volunteers were unable to assist so he had to think of something else. He called a friend, a salesperson that worked for him for years and that has a large farm and asked for his suggestions. He said he knows a guy by the name of Todd Johnston. He remembered Todd, he was the F & I manager at his BME store so he had Todd call Scott. Scott explained to Todd what was going on so about 2:00 in the afternoon he came over and Scott showed him where the bird had moved to and where he was hiding. Earlier Jan had looked the bird up online and we thought it was a Cooper's Hawk. Todd looked at it and immediately said this is a Red Tail Hawk and kept the dog away because they are vicious. He headed back to his car and said he brought his glove and was happy because with the Cooper he would not have needed it but with the Red Tail you must have one because they can claw you badly. Todd also asked for a blanket to cover the hawk. So he took the blanket and threw it over the bird and within seconds he was holding the bird and had the leather mask over its eyes and nose. He felt around to see if he could find anything wrong with the bird's wings and they seemed fine so he just started walking back to his car with the hawk in hand. He drove away using one hand driving and the other holding the hawk. Later that afternoon, Scott got a text from Todd saying he was at the vet's doing blood work and getting the bird hydrated. Then the following morning, he sent Scott a picture of the bird last night very lethargic with off rhythm breathing so they gave him fluid injections and two antibiotics and an avian Narcan in case the bird was poisoned. He also advised them that morning the hawk had eaten twice, was doing much much better and should be ready for release in a few days. What a way to spend your day off Scott but the final outcome was wonderful. Thank you Scott for believing in recovering this beautiful bird and thank you to Todd for bringing this Red Hawk to safety!

Salesman helps save Red Tail Hawk

Cloud meets his forever home, in our service department - Cloud's Forever Home P

Brilliance Subaru has been working with Anderson Humane by bringing rescue dogs to Brilliance every Tuesdays and Fridays where they can get more exposure for adoption. During the last week of April, Brilliance Subaru had the best rescue dog of the day visitor from Anderson Humane Society. We had a 2.8 year old Labrador/Retriever mix named Cloud and he was just the best dog. On his first day of visiting the dealership, he had one woman who was interested in adopting him but unfortunately had medical complications, so his young energy was a bit too much for her. We were so sad for Cloud, because we wanted him to find a forever home but it did not happen on his first day. On the second day of visiting, Cloud happened to be walking by a couple who was sitting and waiting for their Subaru to be serviced. Cloud ended up sitting right in front of this couple and waiting for a scratch or two. The couple could not believe it when this young dog had so much patience and they knew it was destiny. They played with Cloud for the rest of the afternoon and just knew they needed to bring Cloud home.

Cloud meets his forever home, in our service department

Brilliance Subaru: Wildlife Edition - Kelly k

For Earth Day this year Anderson Humane invited some of the Brilliance Subaru team over to their wildlife center to feed some baby squirrels! While the Brilliance team was there, they got the opportunity to learn about all of the different wild animals that Anderson Humane surrenders such as injured birds, raccoons, bunnies and so many more animals. They learned how important it is to help these wild animals get back into the wild instead of trying to domesticate them and it was so awesome to see! Anderson Humane has so many different rescue programs and even has critter camps to learn about these wild animals too! For more information about their wildlife programs, go to

Play Day at Brilliance Dog Park - Brilliance Family M

At Brilliance Subaru, there will always be dogs at the facility Tuesdays and Fridays. But on April 15th, we had over 5 dogs at Brilliance Subaru! 3 of the 5 dogs were Anderson Humane Rescue dog of the day visitors. All the dogs got to interact and socialize at the dog park. Days like this one make the Brilliance Subaru family come closer together not only as a Subaru community but a dog owner community! It was so fun to see how these dogs got to see their Anderson Humane friends and meet new ones. We are thankful for the opportunity to get to connect with our customers on more than just their vehicle.

Rescue Dog of the Day donates petfood to needy pet - Kelly K

At Brilliance Subaru, we have absolutely loved having an adoptable dog every Tuesday and Friday from Anderson Humane in South Elgin. On February 25th, we had an extra special day with our furry visitor of the day. Since, Farley had visited us twice, we wanted this pup to see something new. We were so fortunate to have our customers and staff fill our in store donation bin with dog toys and pet food to give to Food For Greater Elgin. These donations go to pet owners so that they not only have food at the pantry for themselves, but for their pets. Farley got to help load the car and go on a trip over to the Food For Greater Facility. This was a wonderful experience for everyone. The volunteers at the food pantry got to meet the cute puppy, we were able to give back to our community, and Farley got a chance to socialize with new people. We are so grateful for not only the opportunity to give back to fellow members of our community and fellow pet owners, but for Farley to get a new chance to get adopted.

Rescue Dog of the Day donates petfood to needy pet

Brilliance Families adopt Anderson Dogs - Brilliance Motor Families B

At Brilliance Subaru, we have had the honor to bring adoptable dogs every Tuesday/Friday in store as well host an in-store dog adoption event. We started this program to introduce our customers to how wonderful rescue dogs are and to give these dogs a better chance of adoption. With all of these opportunities for customers to find these adoptable dogs a forever home, we have had four associates at Brilliance Subaru adopt dogs. From our Service and Sales BDC departments to Management, our associates have been able to expand their families with these furry friends. Having the rescue dogs in store brings a smile to everyone’s face! Our customers come in asking to see our Dog for the Day. Our staff looks forward to the Dog for the Day! Our partnership with Anderson Humane has had the unexpected side effect of improving not only our customers in store experience but also our employee’s work and now home environments! We are so happy that these adoption opportunities have brought so much joy to not only Brilliance Subaru guests, but have brought permanent joy to four Brilliance families.

Brilliance Families adopt Anderson Dogs