The 2021 Subaru Love Promise Customer Commitment Award

The 2021 Subaru Love Promise Customer Commitment Award

We've been nationally recognized for our dedication to our customers and the Subaru Love Promise.

We're honored to receive the 2021 Subaru Love Promise Customer Commitment Award. This award nationally recognizes Subaru retailers who demonstrate excellence in all areas of customer-focused performance. It highlights exceptional customer service that builds lifelong relationships with Subaru owners.


What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

How is Brilliance Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Anderson Humane

Friends of the Fox River

Bleeding Heart co., Sunny Hill Elementary

Greater Elgin Food Bank

Sherman Hospital Charitable Foundation

Did Brilliance Subaru go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.

Love Promise Stories from Brilliance Subaru

Subaru and Brilliance Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Anderson Humane Dog of the Day changes lives - The N

In July 2021 our in store Rescue Dog of the Day was Iris! Everyone loved Iris! Despite having a wonderful temperament and being a super sweet loving dog, the 5 year old Boxer mix was having a hard time finding a home due to her age. During one of her in store visits, Mike, sales manager, was doing his walk around the store introducing Iris to our service customers, when he found the Nemer family. They were looking for an adult female dog to fit into their family with 2 young boys. It was love at first sight for all! They visited with Iris in the store for about an hour and Iris was so smitten with their boys, she would not take her eyes off of them! She rolled over for lots of belly scratches and stayed right with them their entire visit. One of the boys commented that Iris got her name because the iris’s of her eyes were so beautiful! It was a perfect match. When it was time to take Iris back to the shelter, she planted all four paws and had to be dragged away from her new found family love! Brett and Liz contacted the shelter to visit Iris the next day and they adopted her! After their adoption experience, Liz started volunteering with Anderson Humane every Friday! She is hoping to come help Anderson at our adoption event in October! From the Nemer family: They want to share how much Iris has improved their lives. Liz works from home alone all day and Iris is a wonderful companion. Iris has also helped her sons feel much love and security during these social uncertain times. She has become a beloved family member. From the Brilliance side: We all found it so incredibly rewarding to be able to help not only Iris and Anderson Humane but we helped improve our customers lives as well.

Anderson Humane Dog of the Day changes lives

Dog Toys That Change Lives - Evelyn S

As part of the Subaru Loves Learning program, Brilliance Subaru has partnered with a young lady, Evelyn Stone. Evelyn is a 17 year old high school student who is passionate about pets, dance, and spreading love in the local community. Evelyn has a 12 year old Mastiff named Daisy who loves toys. Daisy inspired Evelyn to found a company, Bleeding Heart, whose primary mission is to make high quality, affordable dog toys. Since starting this company, Evelyn has produced over 400 dog toys, has sold 259 and donated 75 to local shelters. We were introduced to Evelyn through a member of our office staff. We were inspired by Evelyn’s story and decided to purchase toys from Evelyn for Anderson Humane, a local shelter. Brilliance Subaru ordered 50 dog toys to be provided to dogs at Anderson. The toys are extremely durable, and, according to the staff at Anderson Humane, are very popular with the dogs. In order to help Evelyn promote her business, Brilliance Subaru has invited Evelyn to participate in Anderson Humane’s Festival for Animals, September 26, 2021. Brilliance Subaru will donate all raw materials for the toys, pay for booth space and be on hand to sell and promote the Bleeding Heart toys to pet lovers in the local community. We will continue to purchase toys to be donated to Anderson Humane, and have pledged to make our expertise available to Evelyn in order to help her expand her business. Brilliance Subaru is proud to sponsor Evelyn and we will do all we can to help her continue to make a positive impact on the local community.

Dog Toys That Change Lives

Advocate Sherman Hospital Delivery 06-26-19 - Michelle M

On June 26, 2019, the Illinois Chapter of The Leukemia & Lymphoma Society and Brilliance Subaru had the pleasure of delivering 80 blankets to Advocate Sherman Hospital as part of the Subaru Loves to Care program. These comforting gifts were accompanied by personalized messages of hope written by the customers and staff of Brilliance Subaru. This incredible act of generosity was gratefully received by the Sherman staff who were thrilled to join us in distributing these comforting gifts to their patients. LLS is proud to partner with Subaru to spread hope, love and warmth to those fighting cancer, across the country and right here in the Elgin, IL community. Many thanks to everyone who participated, particularly Jim and his team from Brilliance Subaru, and Stephanie, Carla, and Lauren from Advocate Sherman Hospital. We appreciate all your support of the LLS mission to cure blood cancers and improve the quality of life of patients and their families. Thank you all for making it such a memorable day.

The Leukemia & Lymphoma Society
Advocate Sherman Hospital Delivery 06-26-19

Breast Cancer Awareness and Prevention - Jennifer B

During the month of October, Advocate Sherman Hospital and Brilliance Subaru partnered to make strides against breast cancer. Friends of the hospital, staff and patients were invited to test drive a new Subaru at Brilliance Subaru and have a $50 donation made to the Advocate Sherman Breast Cancer and Awareness Prevention Fund. On November 14, Brilliance Subaru presented a check for $5000. Pictured from right to left are Janeen Bazan, Oncology Nurse Navigator, Advocate Sherman Hospital, Kari Weisenberger, Coordinator of Radiation Therapy, Advocate Sherman Hospital, Carla Carbajal, Program Manager CALP & Oncology Services, Advocate Sherman Hospital, Cindy Laudermilk, Sales Associate, Brilliance Subaru and Donna King, Sales Associate, Brilliance Subaru.

Advocate Sherman Hospital
Breast Cancer Awareness and Prevention

Advocate Sherman Hospital Blanket Donation - Jennifer B

Advocate Sherman Hospital and Brilliance Subaru partnered with the Leukemia & Lymphoma Society to assist Elgin area cancer patients. Brilliance Subaru donated 150 warming blankets to be used by patients undergoing treatment at Advocate Sherman Hospital's cancer treatment center.

Advocate Sherman Hospital
Advocate Sherman Hospital Blanket Donation

Brilliance Subaru Help's Parkview Elementary - Jorge A

Parkview Elementary in Carpentersville, IL and Brilliance Subaru in Elgin, IL partnered in the Subaru Loves to Learn program. Brilliance Subaru donated 250 books to be used by students at Parkview. Additionally, Brilliance Subaru donated a $500 gift card to be used to provide school supplies to students in need.

Parkview Elementary School
Brilliance Subaru Help's Parkview Elementary

Brilliance Subaru Fights Hunger - Michelle F

Brilliance Subaru has made a profound difference in the lives of thousands of people faced with food insecurity in the communities of Elgin, South Elgin and East Dundee. On April 15th, 2016 the dealership presented Food For Greater Elgin (FFGE) with a $23,000 check raised through their Share the Love Campaign. The funds will help stabilize the lives of more than 1,150 families. Brilliance associates visited Food For Greater Elgin before launching the annual Subaru Share the Love Campaign to gain a clear understanding of the organization and the work it carries out. In its grocery store environment, FFGE serves more than 1,200 unique households per month, equating to nearly 6,000 individuals of whom almost half are children.

Food for Greater Elgin
Brilliance Subaru Fights Hunger