Why Buy at Brilliance Subaru?

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Why Buy From Brilliance Subaru?

Here at our Elgin, IL Subaru dealership, we know that from start to finish, the entirety of your car shopping, buying, and ownership experience is punctuated with choices. Decisions like, what model and make of car are you interested in owning? Will you decided to purchase a new Subaru or a used vehicle? To buy or to lease? And while the options are seemingly endless, we're of the belief that one decision can make all the difference: choosing to do business with our team here at Brilliance Subaru.

Reasons to Choose Brilliance Subaru in Elgin

  • Brand new state of the art facility built exclusively for the Subaru brand
  • Chicago's only Eco Friendly Subaru dealer
  • Complimentary brand new Subaru loaner cars
  • Large, comfortable waiting area with HD TV, free Wi-Fi and free refreshments
  • Indoor heated and air conditioned service drive, drive right through into our building for service
  • Incredibly competitive Subaru Maintenance pricing
  • Pet friendly - on-site Subaru Dog Park
  • Involved with the Elgin community
  • Huge pre-owned inventory with all price clearly marked
  • Low pressure sales approach with a pleasant and relaxed atmosphere

Brilliance's Amenities

While you wait to be helped for less extensive service, sit back and relax in the comfort of our large waiting area. With free Wi-Fi, HD TV, and complimentary refreshments such as coffee, tea, hot chocolate, and snacks, we think you'll agree that our waiting area is one of the most comfortable and accommodating around. And of course, in true Subaru brand fashion, we're proud to be able to say we are a pet friendly establishment! You wouldn't make an automotive purchase without Fido's paw-print of approval, so bring your dog to our on-site Subaru Dog Park the next time you're headed our way. We even have free dog treats for our furry friends and there will be an adoptable rescue dog from Anderson Humane Tuesdays and Fridays  at our dealership!

Excellent Customer Service

Choosing to visit us here at Brilliance Subaru for your next new car purchase just about guarantees that your subsequent automotive decisions will be that much easier to make. For starters, our low pressure sales approach ensures that whether you're simply window shopping or more seriously browsing your auto options, you can do so in a pleasant and relaxed environment. We don't pull any punches when it comes to our pre-owned inventory, either, so interested shoppers can browse our offerings where all of the prices are clearly marked so as not to be misleading. Customer service is at the forefront of what we do, and regardless of whether or not you do end up buying or leasing a car from us, we are committed to making sure that your time spent here in our brand new, state-of-the-art facility built exclusively for the Subaru brand is entirely positive.

World Class Service

If you're visiting us for our competitively priced automotive service or repairs, our indoor heated and air conditioned service drive allows you to drive right on into our building--no need to expose yourself to those harsh Chicago-area winds! Should your auto repair require more time in the shop than you can afford, we will happily provide you with a complimentary brand new Subaru loaner car that will allow you to get back to your daily routine with ease.


You see, there are plenty of reasons Elgin area drivers choose to do business with Brilliance Subaru--from our extensive community involvement to our impressive array of inventory and service. Visit Chicago's only eco-friendly Subaru dealer, located at 1500 N Randall Road and see for yourself what a brilliant automotive experience truly looks like. Our Subaru dealership is a short drive from the Huntley, Dundee, Algonquin, and Lake in the Hills areas.

In the Community

Brilliance Subaru is committed to giving back to the Elgin community.

See Brilliance in Action

Underdog Program

Brilliance Subaru has partnered with Anderson Humane to help dogs get adopted.

Learn More

Brilliance Loves Pets

See all the ways in which Brilliance Subaru Loves Pets: the Rescue Dog of the Week; Upcoming Events; Brilliance Subaru's Amazon Wish List; and More!

See All the Ways Brilliance Loves Pets
  1. Brilliance Subaru

    1500 N Randall Rd
    Elgin, IL 60123

    • Sales: 224-281-4300
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Contact Us

  • Contact our Sales Department at: 224-281-4300
  • Monday9:00AM-8:00PM
  • Tuesday9:00AM-8:00PM
  • Wednesday9:00AM-8:00PM
  • Thursday9:00AM-8:00PM
  • Friday9:00AM-8:00PM
  • Saturday9:00AM-6:00PM
  • SundayClosed